Your money,
Made simple.
Bills, plans, savings… adulting comes with a lot. Pimble helps you understand your spending and build better habits, one small step at a time. Pip is here for you, no lectures, no judgment.
See how it works
Get demo access
45
Survey responses
8
Interviews with target users
3
Interviews with stakeholders
2×5
Moderated usability sessions and users
03 — BENCHMARKING & OPPORTUNITY
What if money apps felt less like a bank and more like a helping hand?
We looked at finance apps, then borrowed ideas from places that make learning and building habits feel easier.
From money apps
We looked at how they show transactions, organise finances and explain spending.
Clear numbers and information you can act on
And apps beyond money
We studied small wins, friendly guidance, rewards and learning without pressure.
Make progress feel doable, not intimidating.
The opportunity? Make financial clarity feel approachable and turn it into action.
04 — MEET PIP
Meet Pip. Your money buddy.
Pip doesn’t tell you off for buying coffee. Pip helps you notice patterns, make sense of how spending feels, and celebrate progress, even the small wins.
Interactive concept. These reactions do not analyse bank data or provide financial advice.
Be real: how do you feel about money?
Hey, I'm Pip! 👋 How's money treating you lately? Pick a face and I'll match your vibe!
05 — THE CORE EXPERIENCE
Here’s how it all connects.
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06 — DESIGN JOURNEY
We tried it. Tested it. Made it better.
From rough sketches to a working prototype: every round helped us answer a question or fix something that wasn’t clear.
01
Wireframes
Figure out the key tasks and navigation before worrying about polish.
02
AI exploration
Play with early ideas and see what might work in an interactive concept.
03
Testing 1
Put the first flows in front of people and spot what didn’t make sense.
04
Testing 2
Tweak the words, flows and feedback, then test again.
05
Final prototype
Build the final journey around what we actually learned.
07 — USABILITY TESTING
Feedback into design decisions.
Two rounds. Five people each. One final prototype not tested. Tap a change to see the before and after.
What we changed, and why
We dropped the archetype quiz.
BEFORE
Round 2
Users expected a personalised experience that never really followed.
→
AFTER
Final prototype
Fewer steps, with more focus on getting started.
Request a demo
08 — TAKE A LOOK INSIDE
Give Pimble a spin.
Six steps, one connected journey. Click through the concept, see the screens planned for each step, and hear what Pip has to say along the way.
01
Link your bank
Connect your account to get started.
02
Check your spending
Five emojis. Your take on each expense.
03
Pick a challenge
A small goal that fits real life.
04
Unlock Pip’s discoveries
A little learning at the right time.
Get demo access
09 — WHAT WE TOOK AWAY
Money confidence starts with feeling understood.
Pimble is our take on making money feel less intimidating: clear spending insights, small challenges and a friendly companion. We tested the prototype and improved what people found confusing. Whether it changes long-term habits still needs real-world testing.
Request a demo
10 — GET IN TOUCH
Curious? Meet Pimble properly.
We’re sharing the interactive prototype privately. Leave your details and the team can arrange access, including for UX Design Awards jurors.
Get access to our private interactive prototype.
Get access to our private interactive prototype. Tell us a little about yourself and request permission through Figma.
Request demo access
You'll be redirected to Tally to submit your request. Access to the prototype is reviewed and approved separately through Figma.
Meet the team :)
Three designers, one shared question: could money feel easier to navigate?
Marie Denise Anne Abella
UX / Product Design
Carola Gros Lluch
UX / Product Design
Pedro Elvis Narazas Ramirez
UX / Product Design
45
Survey responses
8
Interviews with target users
3
Interviews with stakeholders
2×5
Moderated usability sessions and users
04 — MEET PIP
Meet Pip. Your money buddy.
Pip doesn’t tell you off for buying coffee. Pip helps you notice patterns, make sense of how spending feels, and celebrate progress, even the small wins.
Interactive concept. These reactions do not analyse bank data or provide financial advice.
Be real: how do you feel about money?
Hey, I'm Pip! 👋 How's money treating you lately? Pick a face and I'll match your vibe!
07 — USABILITY TESTING
Feedback into design decisions.
Two rounds. Five people each. One final prototype not tested. Tap a change to see the before and after.
What we changed, and why
We dropped the archetype quiz.
We removed a personality quiz that promised personalisation but added little value.
BEFORE
Round 2
Users expected a personalised experience that never really followed.
→
AFTER
Final prototype
Fewer steps, with more focus on getting started.
Request a demo
08 — TAKE A LOOK INSIDE
Give Pimble a spin.
Six steps, one connected journey. Click through the concept, see the screens planned for each step, and hear what Pip has to say along the way.
Get demo access
45
Survey responses
8
Interviews with target users
3
Interviews with stakeholders
2×5
Moderated usability sessions and users
Hey, I'm Pip! 👋 How's money treating you lately? Pick a face and I'll match your vibe!
04 — MEET PIP
Meet Pip. Your money buddy.
Pip doesn’t tell you off for buying coffee. Pip helps you notice patterns, make sense of how spending feels, and celebrate progress, even the small wins.
Interactive concept. These reactions do not analyse bank data or provide financial advice.
Be real: how do you feel about money?
08 — TAKE A LOOK INSIDE
Give Pimble a spin.
Six steps, one connected journey. Click through the concept, see the screens planned for each step, and hear what Pip has to say along the way.
Get demo access